Kids Counter


DID YOU KNOW? 1 in 3 children will be diagnosed with autism, ADHD, asthma or allergies. The current generation of US children are likely to be sicker and die younger than their parents. The United States has not passed a federal law to regulate the ingredients used in personal care products since 1938. Even more troubling, chemicals linked to learning disabilities, breast cancer, fertility and other health issues are allowed in the products we use every day.

Welcome to Beautycounter. There are about 10,000 chemicals commonly found in personal care products —only 10{215058e2d0bccf313e74329424cf7e215e8c98362b7b3c8e9b7fddd4f2bf642a} of those chemicals have safety data. The European Union has spent the past two decades banning or restricting more than 1,300 ingredients—the U.S. has only banned 11 to date.

Our kids deserve better. We all deserve better, and at Beautycounter, we’re doing something about it. Our mission is to get safe products into the hands of everyone. We’ve created a comprehensive line of beautiful products, made safe.

Our ingredient selection process is the strictest in the industry. At Beautycounter, we’ve banned more than 1,500 ingredients, setting a new health and safety standard—all while ensuring our products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market. Our mission is to get safe products into the hands of everyone. To that end, we’ve created an Essentials Skin and Body Care line, a collection of Lip Sheers, Kidscounter products for little ones, and Countertime, which reduces the signs of aging.